In Which We Sample Budweiser's New 'Craft' Beer Offerings
Shocking Confession: We like beer. A lot.
Now that we got that out of the way, let’s review some other facts: Bud Light is the best-selling beer in the world by a fairly wide margin, and when you ask someone to name the prototypical American brew they will, more often than not, say Budweiser.
At the same time, lots of small-label “craft” beers have begun earning greater market share in recent years, so Anheuser-Busch InBev decided to offer customers a little variety with a “brewmaster innovation platform” called Project 12 whose biggest product so far has been Budweiser Black Crown.
Bud’s latest step in the Project 12 campaign is a little different: it’s an experiment designed to “[expand] the brand’s offerings” by dipping a toe in that craft barrel while armed with descendants of the original Bud yeast cultures.
We had a chance to both sample the beers and speak to Budweiser VP Brian Perkins about the...
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