Share@Site enables event visitors to update their social network accounts using RFID technology while getting them more involved in the excitement and fun of the event. RFID is radio-frequency identity technology that uses tiny computer chips to track items.
Share@Site is a new product using SNORFID (Social Networking over RFID). It was used for the first time at Rock’n Coke 2011 Festival by Coca-Cola. With the new social media product, the attendees of Rock’n Coke shared their festival experiences instantly on Facebook throughout the event. Visitors were given their own individual RFID wristbands entering the event area. Then, they synchronized their Facebook accounts with their wristbands at user friendly registration kiosks.
At various locations, the festival area was covered with RFID Wristband Reading Points. Attendees touched a Reading Point with their wristbands, and the system immediately sent an update to their Facebook account. Each update had location, time and sponsor based content. Coca-Cola announced that 70,000 posts were sent during the event.
In the scope of this project, Promart Promotion, an approved supplier of Coca-Cola, provided the custom-produced Coca-Cola wristbands and Bilpark supplied the hardware infrastructure and special software to collect and evaluate the data, which are all under the hood of SNoRFID.
According to Promart Promotion, RFID is a technology that has been in use for years but mainly for inventory control, personnel entry control and so forth. The technology enables users’ instant interaction with a social network platform, like Facebook, without using any hardware and even without using Internet.
Currently, there is no indication when SNORFID will be used again. It’s uses are practically endless. Share@Site can be used at festivals, events, amusement parks, conferences and so forth. ‘Like,’ ‘Photo tag,’instant comment, using shopping credits, making location-based contests at the event venue, lottery are some of the applications that are available with Share@Site.