As IBM looks to create a new technology-rooted agency model, it has hired digital marketing veteran and former AOL exec Bob Lord as its chief digital officer.
Most recently, Lord was president of AOL, spearheading the company's move into programmatic advertising and acquisitions including Millennial Media and Convertro.
Lord announced his new role via Twitter on Sunday, shortly after Denny Kenny, general manager of IBM Watson announced his hire.
Looking forward to working with David Kenny @davidwkenny again and the rest of the IBM teams.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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