Hulu Launches Ad Personalization Tool
Hulu has started asking viewers directly whether the ads they receive are relevant.
The video powerhouse has rolled out a new ad personalization tool called Ad Tailor, aimed at improving the relevance of video ads on the site by soliciting user feedback.
Specifically, as ads play on Hulu, users are now presented with an icon in the upper right hand corner of the site’s revamped video player which reads “Is this ad relevant to you?”
Viewers can click either yes or no (previously they could click thumbs up or thumbs down).
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