Hulu will more than double its online ad revenue in 2010, pulling in more than $240 million, according to CEO Jason Kilar, who delivered a keynote address today at GigaOM’s NewTeeVee Live conference. Last year, Hulu generated $108 million.
The video site, which is a joint venture among News Corp., NBC Universal and Disney, executed campaigns for 352 different brands during the third quarter of this year, Kilar said. In October alone, Hulu reached 30 million users who consumed 260 million content streams (full episodes or clips) as well as 800 million ad streams, per GigaOm.
Kilar used his speech, entitled “The Future of TV,” to share plans on several new personalization features for Hulu’s advertisers. The site is looking to create profiles of its users — even addressing them by name within ads occasionally.
Users will also soon have greater control over which ads they want to watch prior to consuming content.