Despite the growth in podcast advertising over the past couple of years, brands are still stuck with relatively little targeting data and reach with campaigns.
Atlanta-based HowStuffWorks—which creates 12 podcasts such as Stuff You Missed in History Class and Stuff Mom Never Told You—is hoping to solve that issue by inking a deal with ad-serving company AdsWizz that will automatically insert audio ads on the fly into the company’s 6,000 podcast episodes that span 3,000 hours worth of content.
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