Howard Bragman: Bill Cosby Should Just ‘Disappear’

Maybe in this case there's nothing to be gained by speaking out.

HowardBragmanExperts have advised that Bill Cosby make a personal statement in response to the continued allegations of rape and sexual assault being waged against him. Howard Bragman would like to disagree.

“I don’t see what he can say, and even when he says ‘This is just innuendo,’ why are you doing these comedy clubs?” Bragman tells Business Insider. “You don’t need the money, just go in your mansion and be happy.”

Bragman says that Cosby’s career is basically over, so seclusion might be the best option.

Or to use his terms: “Shut up and disappear.”

PR experts these days tend to favor an approach that puts the person or brand at the center of controversy in the position to “control the narrative.” Staying quiet gives others the opportunity to say whatever pops to mind — true or not — without an opposing voice to offer a different point of view.

In this case, Bragman proposes that, at his age and given the gravity of the allegations, all is lost for Cosby. He’s got three terrible options for what he can say — nothing, “I did it” (which will likely lead to legal troubles), or “no I didn’t,” even as more women come forward — and none of it is ever going to make the issue fully go away. Especially with social media in the mix. As they say, “Nothing dies on the internet.”

This opinion suggests that, contrary to popular belief, there are some things that you simply can’t get over. We’ve gotten to the point where it seems anything and everything is forgivable: sex tapes, slurs, angry rants and misguided tweets… somehow people find a way to come back from just about all of it. But there are some unique “perfect storm” type situations that are insurmountable.

Though it should be noted that Cosby had a performance in Florida over the weekend and Mashable says he got a standing ovation. The site notes the audience was made up of a good number of older fans.

And when Cosby did say something, this was it: “I know people are tired of me not saying anything, but a guy doesn’t have to answer to innuendos… People should fact check. People shouldn’t have to go through that, and shouldn’t answer to innuendos.”

Sigh… Maybe silence is golden. Here’s a timeline of the scandal, in case you need it.