How To Use Guest Blog Posts To Promote Your Facebook Page

This is Day 23 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
-Blog Icon-One of the best rules of success is to help others as much as possible and eventually they will pull you up with them as they become more successful. In terms of building your Facebook Page one of the best strategies for growing your fan base is by helping others. In addition to providing great content and engaging users, there are great ways to help people elsewhere on the web. I have benefited greatly from growing a successful blog and know the power it can have. One of the quickest ways to gain some traction is to help out other bloggers with well written guest posts.

Just about any blogger will let you submit a guest post and include a link back to your site no matter what it is. If you use your Facebook Page for your bio link you are just about guaranteed to get a few extra fans.

5 Steps To Writing A Successful Guest Post

Now that you’re convinced writing a blog post will be worth the time, I’ve written up a few strategies that will be most effective at maximizing the effect of your post and increasingly the likelihood that you can land a post on a big blog. Ultimately you want to drive as much traffic as possible and that means reaching for the stars for a top blog. So how do you get a post on a top blog? There are a few things you can do but below are five strategies that will get your post up there quickest:

1. Write Something The Readers Want

You may think that this tip is pretty obvious but for most people it isn’t. It’s extremely easy to write an article that’s just not relevant to a site. I can’t tell you how often I get articles sent to me that have nothing to do with what I write about or is flat out irrelevant to the readers. If you’re going to take the time you write a guest post, you want to make sure that the article is going to resonate with the blogger’s audience.

The benefit of spending a little more time researching the most successful articles on different sites and brainstorming more ideas is that you’ll get a better response. Even I spend a couple hours brainstorming ideas for new posts once in a while and it’s well worth the effort to do so.

2. Try Pitching Your Idea First

Rather than writing an entire article and asking for it to be posted, you might want to start with a couple ideas that you forward to the editor of the blog. Yes, a full article is always great if it’s a top notch article but if you’ve put a lot of work into it ahead of time, you may be disappointed when the editor tells you that they’d like it to be modified. Some writers understand right away what makes a good article while others need a little bit of guidance. There’s nothing wrong with coming to the table with a full article but you can save yourself a lot of work by pitching the idea rather than the full article.

3. Write A Thorough Article

Once you’ve found a blog to write a post for and have determined the topic you will be writing about it’s time to get to work on the article. There are a number of things that are most important to a successful article: a title, a teaser entry, sub headings, and images. Obviously that’s not all there is to a good article but there are a number of trends among the most popular blog articles. One of the most important aspects is keyword optimization.

If you can rank high for a specific keyword, the owner of the site will be forever grateful. They’ll also most likely invite you back to write again. Yes, writing your own blog can be effective but it takes time to get over the hump with building a blog and oftentimes it’s much better to write a few guest blog posts rather than spend the time building an entire blog (although I actually recommend doing that as well).

List articles happen to be some of the most popular articles as well and no editor will turn down a well targeted list.

4. Repost The Article Around The Web

The worst thing a guest writer can do is send you an article and then do nothing to help promote it. You worked so hard to get this far why are you going to let the article just sit there? Update your Facebook status with a link to the article and post the article elsewhere on the web. Whether you are tweeting the article, saving it on Delicious, posting it to StumbleUpon, or adding it to Digg, you should make sure your article gets the maximum impact possible. The more traffic your article gets, the more people that will click through to your Facebook Page or any other site that you’ve linked in the post.

If you get your article linked to by other blogs you can often drive upwards of thousands of users per hour and that can turn into some serious traffic to anything that you linked to within the article. With that in mind, it’s never a bad idea to send your article to other blogs that would find the article to be relevant.

5. Work The Comments

Now that your article is live and you’ve shared it around the web, hopefully you also have users commenting on your post. Make sure to engage all the commenters and reply to all of their comments. There’s typically a direct correlation between the number of comments and the volume of traffic to a post. That means anytime someone posts a comment, you should reply. Also it’s a good idea to try to keep the dialogue going rather than just post a simple answer, this way you’ll boost the number of comments.

Daily Task

For today’s task you should brainstorm a few solid article ideas and then send out the ideas to at least three bloggers. You’re now on your way to getting a guest blog post published!