Various airlines are dedicating resources to social media. For those interested to play visible role in this domain, there are few key lessons to be learned. SimpliFlying, created a very clear infographic that shows how the airline industry has allocated resources to social media.
Th Infographics reveal that integrated social media model has proven to be to be better than dedicated social media 0ver time. In integrated model, multiple people across the company work together and utilize the resources smartly. Dedicated model consists of a social media department or team that works exclusively on promoting the brand through Twitter, Facebook and other venues.
Before we move to the Infographics, following is the summary of some of the interesting facts:
- There has been a 60% increase in the number of tweets received by airlines between February 2011 and March 2011. In March 2011, airlines received 101,400 tweets and sent out more than 24,000 replies.
- According to SimpliFlying’s statistics, 40% percent of airlines are expanding their social media team, bringing in employees from marketing, customer service, e-commerse, corporate communications and other departments.
- KLM has 125,000 Twitter followers and 200,000 Facebook fans with 23 dedicated staff focusing on social media. Southwest Airlines, on the other hand has only four employees trained in social media in an integrated model, has 1,100,000 Twitter followers and 1,390,000 Facebook fans.