What PR Pros Need to Know for Trade Show Success
This is a guest post by Curtis Sparrer, principal at Bospar.
This is a guest post by Curtis Sparrer, principal at Bospar.
What is like the Super Bowl, Olympics and Christmas – all wrapped into one?
If you do PR for a FinTech company, then it’s likely Money20/20. The conference that attracts over 10,000 people claims to be “the world’s biggest, boldest and best event covering payments and financial services.”
But such a conference will only feel like SuperOlympicChristmas if you get the right meetings and secure the right coverage. If you fail, it’s like being dateless on Valentine’s Day – without even a tub of ice cream or the Lifetime channel to cheer you up.
According
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