Google’s Android Market spent most of its life as a near useless destination. While it has improved dramatically in recent months, its previous state left the doors open for Amazon to open their own competing Amazon Appstore for Android. Amazon’s two main tools for driving Android user traffic to them are exclusive access to hot games like Angry Birds and its daily featured free app. These free apps are normally paid apps and made available for free for 24 hours.
So, how popular is Amazon’s free Android app promotion? Nuance provides data that indicates these apps-free-for-24-hours promotions are very effective.
Nuance’s FlexT9 for Android is normally a $4.99 app. FlexT9 provides four ways for people to input to their Android device: Speak (Dragon Dictation), Trace (glide fingers from letter to letter), Write (handwriting recognition) and Tap (predictive text).
Nuance reports that there were more than 129,000 downloads during the 24 hours their app was free in the Amazon Android App Store. They also note that there were more than 500 user comments generated and the app was given an average rating of 4-stars (out of 5).