How Not to Market to the College Generation

In reading through my daily Facebook articles this morning, I came across a CNN article where a reader had the opportunity to ask the Fortune Small Business team a question. The reader’s question was as follows:

My partner and I started an online business selling college textbooks at a deep discount two years ago, in our first semester as students. Now we’re 20 and still in school full-time. Our business is doing pretty well, but we want to take it to the next level by trying some rogue marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in