How Does Social Media Play Into Today’s Job Search?

Employers seem to favor LinkedIn. For those using social to find jobs, Facebook was the most important network.

The employment landscape is shifting, thanks to the influence of automation, a growing gig economy and electoral change. A new study from Jobvite analyses the attitudes of workers on issues relating to job security, the economy and the future of work.

Social media plays a huge role in the job search. Jobvite found that 48 percent of survey respondents researched jobs online and 58 percent used social media to research companies of interest. Job seekers are using different networks for different purposes as well. For instance, Twitter is used to research current employees, and Facebook is used to research brand reputation.


Unfortunately, there’s a disconnect between job seekers and employers. Employers seem to favor LinkedIn; however, for people using social to find jobs, Facebook was the most important network. What’s more, job seekers are modifying privacy settings, removing content and generally being more careful what their profiles reveal.

In keeping with the shift to mobile, the Jobvite report indicates that mobile is becoming a bigger part of the the search for a job. Jobvite found that 20 percent updated professional information on Facebook using their mobile device, up from 13 percent in 2015. The number of people actually searching for a job on LinkedIn on mobile increased from eight percent to 14 and from 13 percent on Facebook to 18 percent.


Nearly one-in-five survey respondents have held a gig-type job, 56 percent of which considered that gig their full-time job. According to the report, thirtysomethings are most likely to hold this kind of job at 31 percent, followed by 18-to-25-year-olds at 25 percent. More men seem to opt for gig work than women, along with higher income households.

Download the full report to find out more about job seeker attitudes toward parental benefits, the presidential election, automation and more.

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