How Does Amazon Make Money From Kindle?

While Amazon is tight lipped about its business strategy, analysts generally concur that Amazon is not in the Kindle business to make money on devices, but rather is in the business to make money on content. In fact, according to most estimates, Amazon loses money or simply breaks even on device sales. Business Insider’s new tech industry research service BI Research, has analyzed the entire Kindle ecosystem and theorized about Amazon’s plan to make money from Kindle in the long term.