How Are Journalists Using Social Media? (Report)

The vast majority of journalists consider publishing and promoting content the most important use for social media.

Social media has grown from friend communication service to all-encompassing digital life tool. During this digital evolution, journalists who were early adopters and used social sites for both gathering information and broadcasting content have become a core part of many platforms. A white paper from Cision, a provider of media management solutions, examines how journalists are using social media in 2016.

Four_types

Cision categorized U.S. journalists into five archetypes:

  • The architects, most of whom are online journalists who believe social media has had a positive impact on the industry.
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