How a Marketing Firm You've Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores.

But artisanal jerky brand Krave, which emerged from the heart of California’s wine country in 2009, ushered in what it calls a “jerky renaissance” with its all-natural, gluten-free snacks in flavors like pink peppercorn, basil citrus and black cherry barbecue.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in