To celebrate reaching 1 million application installs, Hootsuite has released an infographic displaying a timeline, top apps, and the traits of a “power user.” But what exactly is a power user, and could you hold that title?
If we’re being cynical about it, it’s just another set of metrics to convince you to install more Hootsuite apps — the idea being that you’ll become a “power user” and feel good about yourself. Well done. Have a gold star.
But at the same time, there’s still sense in understanding the meaning behind the concept. A “power user” has over 2000 followers and has installed ten or more apps. And we’re assuming you’re actually supposed to use these apps, and not just install them to unlock the “power user” achievement. Because that would be stupid.
Users who tick both these boxes have an average Klout score of 51. For those who don’t use Klout, the average score is 40 and anything over 63 puts you in the top 5% — so it’s safe to say that 51 is a decent score.
And although that sounds pretty good, it’s kind of obvious that all Klout really measures is how good you are at Klout. Again, it’s more metrics. Being mentioned a bunch of times on Twitter doesn’t really make you an influential person.
How’s that? Easy: If you did something, like, really bad online you’d probably get a lot of mentions — but they’d all be people flaming you. Same with retweets. Say something awful or stupid enough, and people will retweet it to shame you.
But we’re being cynical again. And to be honest, it’s hard not to be. Because there is some sense in this “power user” business — but it’s common sense. Have a lot of followers, make use of the apps and tools available, and you’ll win at Twitter.
Saying that, it’s only a matter of time before people start adding “Hootsuite power user” to their Twitter bios. I haven’t . . . yet. Will you? Check out the infographic below to see if you rate: