Hollywood: Microsoft goes where Yahoo! fears to tread
We were surprised to read the New York Times‘ laundry list of expensive Hollywood-produced Web “pilots” comissioned by Microsoft today. And even more surpirsed reality TV guru Ben Silverman is behind it.
“The one-year, multimillion-dollar deal calls for the creation of 10 Web pilots for MSN, each tailored to one or more strengths of the Web. Four shows have already been given the go-ahead, including a short-form comedy that can be described, in classic high-concept Hollywood style, as “The Office” meets “Reno 911” meets “Airplane,” doled out in two-and-a-half minute bits starting this fall.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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