Exclusive: Hilton Hotels has put its PR agency of record duties up for review, a company spokesperson confirmed with PRNewser today. Cohn & Wolfe is Hilton Hotel’s current agency of record, and will be participating in the pitch.
The pitch is in the second round, with five agencies left. A company spokesperson cited a non-disclosure policy when asked which agencies are involved at this juncture. Hilton Hotels hopes to have a decision finalized within the end of the year.
The PR function will focus mostly on “media relations and brand reputation,” the spokesperson said. However, the PR agency selected will also work to position the recently re-branded Hilton Worldwide, which includes Hilton Hotels.