Among the many attractions at the Internet Week NY HQ is the glowing Pepsi vending machine, or the Social Vending System, as the cola company calls it. Of course, Internet Week would have the most high-techiest of all things.
The touchscreen machine not only dispenses soda, it also lets you send a free soda to friends with a note and even a video.
At this point, the machine is just a prototype developed by the company’s new Equipment Innovation team, and the only one out there is at the show. But it’s expected to roll out during Q4, a PepsiCo spokesperson tells us.
Besides complimentary soda, the machine will also connect with the Pepsi Refresh Project, PepsiCo’s big CSR initiative. And PepsiCo assures in its press release that they don’t store email addresses and other personal info unless you want them to.
Fleishman-Hillard is working with PepsiCo on the new machines.