Hey Google: 9 in 10 Americans Want the ‘Right to Be Forgotten’

Research by SKDKnickerbocker and Benenson Strategy Group.

google search

Reputation specialists and Justine Sacco take note: it’s not just Europeans who want the “right to be forgotten” by Google.

When European courts approved the right for citizens to have negative links removed from Google searches, we asked seven PR experts to weigh in on the implications of the decision. Gini Dietrich of Arment Dietrich said:

“It will be as simple as submitting a request to Google to remove certain things. It may take them a few weeks, but they’re now legally required to comply. On the flip side, it’s highly unlikely the same ruling will happen anytime soon in the United States.”

This could be true — but not if the American public has a say in the matter.

A survey conducted by Benenson Strategy Group and DC PR firm SKDKnickerbocker covered a lot of territory, most of it related to politics, voting habits, and privacy. 

This, however, was the most interesting finding to us:

“Generally speaking, would you support or oppose the United States having a law that is similar to ‘The Right to be Forgotten’?”

  • 52 percent strongly support it
  • 36 percent somewhat support it
  • 8 percent somewhat oppose it
  • 3 percent strongly oppose it

Overall, nearly nine in ten Americans think they should be able to make that request. All someone needs to do is bring up the idea to a receptive member of congress and American PR firms will have a huge new weapon in their battle to protect clients from unflattering search results.

A recent survey found that Google Europe receives more than 1,000 “right to be forgotten” requests each day.

Get ready…

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