Here's Why Your Agency Should Become a B Corp
Q&A with ScoutComms CEO Fred Wellman.
What is a “B corporation?” As the Community of Certified B Corporations puts it, “B corp is to business what Fair Trade certification is to coffee.”
In other words, it’s a way to tell the world that your organization adheres to certain rigorous standards demonstrating its status as a cause-driven for-profit business.
Perfect for certain PR clients, right? But what about PR agencies?
ScoutComms of Fredricksburg Virginia–a firm that specializes in veterans’ affairs– recently earned the B corp certification, and CEO Fred Wellman thinks other firms should follow suit.
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