In June, Snapchat acquired location-based data company Placed to beef up its measurement tools that help advertisers know if their digital ads actually persuaded someone to a store. Now, a new campaign for STX Entertainment gives a peek at how Placed will become a revenue opportunity for Snap.
While Placed is run independently and has data-sharing, privacy and security guidelines in place to keep its business separate from Snap, the location-based company will contribute to Snap’s revenue, which could help prove to investors that it has additional revenue streams outside of advertising that it sells within Snapchat.
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