Here Are the 10 Buzziest Social Media Moments From U.S. Olympians This Past Week

Aly Raisman and Simone Biles are in the lead

Each week for the Olympics, data and analytics platform ListenFirst is providing Adweek with exclusive analysis of which members of Team USA are getting the most traction on social media. Last week, the heat of 10 was led by gymnast Simone Biles, followed by soccer player Alex Morgan and tennis star Serena Williams.

However, during the second week, a few different athletes rose to the top, with gymnast Aly Raisman vaulting to the top spot. Biles remained in the top three, sliding from first to second, while Michael Phelps climbed (or swam) from sixth to third.

The rankings are based on each person's digital engagement rating (DER). The rating—based on data from Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube—is a raw aggregate of daily engagements based on owned, earned and organic behavior by consumers.

Here are the top 10 for the week of Aug. 8 to Aug. 14.

10. Nathan Adrian (swimming)

DER: 880, 981

Week-over-week lift: +189.40%

 

Two swims and two medals for our suite tonight in Rio!

A photo posted by Nathan Adrian (@nathangadrian) on

9. Madison Kocian (gymnastics)

DER: 1,003,088 

Week-over-week lift: +154.04%

Twitter

8. Kevin Durant (basketball)

DER: 1,288,967

Week-over-week lift: +537.26%

 

In the presence of greatness.

A photo posted by Kevin Durant (@easymoneysniper) on

7. Alex Morgan (soccer)

DER: 1,479,335

Week-over-week lift: -5.40%

Facebook

6. Gabby Douglas (gymnastics)

DER: 1,605,336

Week-over-week lift: +321.40%

Facebook

5. Laurie Hernandez (gymnastics)

DER: 1,995,681

Week-over-week lift: +345.48%

Twitter

4. Ryan Lochte (swimming)

DER: 2,024,944

Week-over-week lift: +274.45%

Twitter

3. Michael Phelps (swimming)

DER: 6,350,944

Week-over-week lift: +444.56%

Facebook

2. Simone Biles (gymnastics)

DER: 6,464,624

Week-over-week lift: +215.82%

1. Aly Raisman (gymnastics)

DER: 6,893,916

Week-over-week lift: +414.99%

Instagram