Hearst Sites Launch Disruptive HD Ads
Web Surfers, prepare for more disruptions.
As consumers ignore traditional online banner ads, Web publishers have tried to replace them with higher-impact and more lucrative ads. In one of the latest examples, Hearst Magazines is launching next-generation ad units that will let advertisers serve up high-definition, streaming video in real time.
The ads, which also are large-format units, tap into a greater interest among advertisers to eschew the traditional preroll ad for spots that look more like editorial content.
Hearst will launch the units with Gillette, which will promote its Venus Bikini Kit via custom videos that will run on Cosmopolitan.com.
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