Hailo, which helps consumers flag taxis, is embarking on a guerilla marketing campaign today in New York, Chicago and Toronto. For each city, the mobile app has hired a team of bicyclists to maneuver foot-traffic-friendly streets and randomly slap phone-shaped promos into the hands of people attempting to get a cab.
"We'll even be distributing a few phones, preloaded with the Hailo app, and all you can hail credits for a month," said Evan Slater, partner and ecd at Night Agency, the shop recently hired by the three-year-old tech company to introduce it to North America.
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