Twitter still has more active users than Instagram in 29 of the 33 markets tracked by GlobalWebIndex, but for how long?
GWI said the four markets where Instagram holds the lead are Hong Kong, Taiwan, Thailand and Sweden, adding in an email to SocialTimes:
As is often the case, the problem here is that social networks use competing definitions of active usage. In our survey, where visitation and active usage are tracked in the same ways across all networks, we are much better positioned to show how networks compare to one another. While it’s certainly significant that Instagram has forged ahead in four markets, the fact that it lags in 29 of them shows the scale of the challenge that lies ahead if it wants to displace Twitter.
That said, there is better news for Instagram when we look at visitation rates by age. Twitter might be ahead in all groups, but the gap is very small among the key 16-through-24 group (where 42 percent have visited Twitter and 39 percent have been to Instagram). That the photo-sharing service is so popular among the youngest Internet users is extremely encouraging for its future growth prospects.
Readers: Do you think Instagram can overtake Twitter?