Guide to the Business, Technical, and User Experience Tracks at f8 08

Facebook’s f8 developer conference starts in only a few hours in San Francisco. After Mark Zuckerberg’s keynote, Facebook has assembled three afternoon and evening tracks with developers, focusing on the business, technical, and user experience issues facing Facebook Platform developers.

Here’s the lineup on all the panels so you can decide where to go:

Business Track

3:30-4:15pm Building a Business on Facebook
Joe Greenstein (CEO, Flixter), Tim Kendall (Director of Monetization, Facebook), Jeremy Norberg (Founder, All Widgets), Shervin Pishevar (CEO and Co-Founder, Social Gaming Network), Tim O’Shaughnessy (CEO and Co-Founder, LivingSocial)

“This panel will unravel the elusive intermediary step between building an application…and achieving profitability. If you’re interested in exploring solutions for profitability on the Facebook Platform, then come discuss with the CEOs and Founders of top-notch social technologies and social media companies.”

4:30-5:15pm Marketing and Measuring your Application on Facebook
Dave McClure (Master of 500 Hats), Jia Shen (Co-Founder and CTO, RockYou), Kent Schoen (Product Marketing Manager for Facebook Ads, Facebook)

“When it comes to marketing your app in a murky and vast sea of applications, who better to help you navigate than 3 Pirates? Dave McClure, renowned for coining the famous marketing strategy “AARRR!,” will be joining Kent Schoen and Jai Shen to share their perspectives on viral marketing, app metrics, and analytics. This session promises to be an engaging look at achieving virality from three awesome Silicon Valley personalities who put the fun in analytics (seriously).”

6:00-6:45pm Entrepreneurship on Facebook Platform
Mike Cassidy (Entreprenuer, Founder of Travel guide site Ruba), Matt Cohler (VP Product Management, Facebook and future GP, Benchmark), Bing Gordon (Partner, Kleiner Perkins), Reid Hoffman, Mark Pincus (Founder and CEO, Zynga)

“The Entrepreneurship panel of veterans may only have a mean age of 35, yet they are some of the most seasoned, multi-company entrepreneurs and venture capitalists in the area. With these five superstars combined, you might think this session could be the pilot episode for Entrepreneurship Idol. Come have a meaningful dialogue about starting a company with the giants as they reveal their secrets for success.”

7:00-7:45pm fbFund: A Look Inside – Seeding Opportunity on Facebook Platform
Cat Lee and fbFund Recipients

“If you ever wanted a piece of the $10M fbFund – then come meet Cat Lee and engage with 10 fundees at the fbFund session. Extra grant $$ >> ramen noodles. You’ll learn about what selection criteria the fbFund is looking for and how you can apply for a grant.”

Technical Track

3:30-4:15pm Building to Facebook Scale
David Braginsky and Serkan Piantino

“Learn how Facebook scales some of our key services to billions of requests per day. (Hint: It’s our architectural toolset). Taking our beloved News Feed system as a case study, our engineers walk through building its architecture with the help of Facebook’s architectural tools like Thrift and Scribe.”

4:30-5:15pm Advanced App Building
Charlie Cheever and Sasha Rush

“It’s easy to build a simple Facebook app in a few hours, but successful developers spend a lot of time understanding the ins and out of Platform. In this talk, engineers behind Facebook Platform will reveal the inside tricks for putting together a responsive, robust application. Fast track your application’s page generation *and* page rendering performance by learning tried-and-true app design patterns, including smart uses of the API, FQL improvements, advanced features of FBJS, and more.”

6:00-6:45pm Feed and Social Distribution
Ari Steinberg, Jerry Cain, and Tom Whitnah

“Social distribution channels like News Feed, requests, and notifications offer some of the most powerful features available to Facebook Platform applications. Three engineers behind all this show how to design even more compelling examples of these with a fierce two-pronged attack: an overview of some fresh new technical capabilities, and guidelines for using these channels effectively. Hot from the oven are the new Publisher, Feed templates with new story sizes and aggregation hooks, revised Feed forms, announcement notifications, and indispensable stats and monitoring.”

7:00-7:45pm Made for Mobile
Jed Stremel and Pedram Kayani (Q&A with Joe Hewitt)

“Mobile is everywhere. On Facebook Platform, too. These devices are opening up and creating new opportunities to build Facebook applications that extend beyond the Web, for ten million mobile users and growing (fast!). Jed, Pedram, and Joe give insights into mobile application development and show you how to get started using Facebook’s new development framework for the Apple iPhone.”

User Experience Track

3:30 – 4:15 pm: Introducing the New Facebook Profile & More
Ruchi Sanghvi and Josh Elman

“In this session, you will learn everything you need to know about the new Facebook profile, Feeds and other changes to Facebook Platform, including new authorization and user permissions. Learn how to successfully modify your applications to take advantage of the new integration points.”

4:30 – 5:15 pm: Integrating Facebook Connect into your Website
Dave Morin and Mike Vernal

“Since 2006, Facebook Platform APIs have supported integration into your website to make your site social. In this session, we will walk through the new features that will be available with Facebook Connect. Learn how Facebook Connect can help you socialize and streamline your website using trusted authentication, real identity, friends access, and dynamic privacy.”

6:00 – 6:45 pm: Building Great Applications on Facebook
Sandra Liu Huang (Moderator); Hadi Partovi, President & Co-Founder, iLike; Joe Green, President & Co-Founder, Causes; Sebastien de Halleux, Chief Operating Officer and Co-Founder, Playfish; and Ashley Randall, Senior Product Manager, TripAdvisor

“Over 24,000 applications have been launched on Facebook Platform in the last year. In this session, we’ll discuss guiding principles and best practices for designing great social applications that stand out. Hear from other developers on what they’ve learned and done to create compelling user experiences.”

7:00 – 7:45 pm: Design and User Experience at Facebook
Julie Zhuo (Q&A with Aaron Sittig)

“At Facebook, we are constantly working to make Facebook easier and more efficient for more than 80 million active users. Hear directly from the Facebook Design team on how we think about design and user experience at Facebook and how you can apply this to your applications for a seamless integration. The team will cover how Facebook designed its earliest applications such as Photos and Events.”

See you tomorrow!