Journalism used to be considered sacred in this country. Journalists were the stalwarts of credibility, the haters of bias, and the defenders of the First Amendment. Yeah, those really were the days.
Today, if you turn on the network news, you will see people complaining, talking heads, punditry running amok, and even popular “reporters” who admit they have nothing to do with the art.
Ratings are king. And the hallowed tradition of researching both sides of a story has been left on the side of the road because that’s what the boss wants.
However, can you imagine living in a country where Americans despise the media more than Congress? Welcome to the United States, folks.
A study by the American Press Institute show that only 6 percent of Americans trust the media. The last Gallup poll shows the resident gaggle of nitwits on Capitol Hill rank at 11 percent. So, what happened?
“Over the last two decades, research shows the public has grown increasingly skeptical of the news industry,” the report reads. “The study reaffirms that consumers do value broad concepts of trust like fairness, balance, accuracy, and completeness. At least two-thirds of Americans cite each of these four general principles as very important to them.”
Among the study’s findings:
- 85 percent say trust is the most important aspect of the news — something today’s media do not warrant or earn
- 76 percent believe timeliness is valued highly and often placed in front of trust because of “breaking news“
- 72 percent of people prefer to have weather and traffic content appear well on their phone instead of say… the news
- 38 percent can recall a specific recent incident that caused them to lose trust in a news source
If someone with [insert your news source] PR teams are out there, you have work to do. You know, outside of ratings.