The parade of integrated Facebook marketing solutions continues, and the next to march is GraphEffect 2.0, a new offering from social marketing company GraphEffect that unifies paid, owned, and earned media on the social network.
GraphEffect also announced a complete overhaul of its pricing structure, with three key sets of features.
- AudienceBoost uses the company’s proprietary AudienceRank scoring system to recommend new target audiences and creative.
- StoryBoost taps into the Facebook insights application programming interface to enable brands to determine their most engaging and valuable content and leverage it with paid ads, such as featured stories.
- ViralBoost zeroes in on ads that are generating the most efficient viral conversion rates, including purchases, sign-ups, installs, and other engagement metrics.
Co-Founder and Chief Executive Officer James Borow said:
Our team is dedicated to offering advertisers and agencies the best tools to maximize their social marketing efforts. GraphEffect 2.0 will enable brands to manage and execute their social marketing initiatives on a scale unparalleled to anything else in the space. We are also introducing a fully transparent pricing structure to stay completely aligned with the brands and agencies we work with, as well as with our friends and partners at Facebook. We are committed to fostering collaboration amongst all parties.