Case study: Goya uses Facebook to grow its fan base, increase web traffic by 188 percent

Flightpath, a leading creative digital agency that helps brands forge consumer connections through strategic marketing initiatives, successfully increased digital brand awareness for Goya Foods by providing counsel and execution of the brand’s integrated digital media approach.

Over the course of a year and a half, Goya saw a 188 percent increase in website traffic and expanded its reach on Facebook, where it saw a fanbase growth from 1,600 to 150,355.

According to Technomics’ 2013 Hispanic Foodservice Consumer Trend Report, Hispanic buying power is climbing, and is projected to increase 50 percent by 2015 to reach $1.5