How much of a role did social media play in powering Barack Obama to the presidency? The topic is still being debated. Regardless, Republicans have upped their efforts in the social space, hiring new media managers and building social networks.
The GOP has also formed a “New Media Caucus.” Ryan Walker, chief of staff for Rep. Bob Latta (R-Ohio), a founding member of the New Media Caucus, told The Hill, “[Latta] saw a void in our own offices communication after the Obama campaign …and we’ve been running with it ever since…It’s been easier than I thought to get people on board.”
Of course, like many learning the ropes in social media, the GOP hasn’t been without their stumbles – one of which being party Chairman’s Michael Steele’s “much ridiculed” blog, “What Up.”