Google’s Android strategy has looked more like Microsoft’s original Windows CE/Windows Mobile plan than Apple’s iPhone plan up until today.
The $12.5 billion purchase is framed as a vehicle to defend Android against Apple and Microsoft’s recent patent attacks against Android.
Our acquisition of Motorola will increase competition by strengthening Google’s patent portfolio, which will enable us to better protect Android from anti-competitive threats from Microsoft, Apple and other companies
Google said that Motorola will remain a separate business that is a licensee like other manufacturers. However, you have to wonder how other Android manufacturers feel about this acquistion. This is my next collected statements which look way too cookie-cutter similar to have originated from the individual companies.
HTC: defending Android, its partners, and the entire ecosystem
LG: defending Android and its partners
Samsung: defending Android, its partners, and the ecosystem
Sony Ericsson: defending Android and its partners
But, what will the other Android manufacturers do now that all the major mobile platforms have a primary dance partner?
Apple – iOS
HP – webOS
Nokia – Microsoft Windows Phone (partnership)
RIM – BlackBerry OS & QNX
While Google’s Android hardware partners have lined up behind the apparent party line, there’s diversity in pundits’ opinions.
NOTE: There are a pair oddities in Google’s official announcement.
1. It talks about Android launching in November 2007. However, the first Android phone, the T-Mobile G1, launched in October 2008.
2. The announcement says ” we have agreed to acquire Motorola.” However, they are actually buying Motorola Mobility (MMI). The company currently referred to as “Motorola” is Motorola Solutions, Inc. (MSI).
You can read a bit more about the business aspect of this purchase in this SocialTimes item: