Golin CEO Fred Cook Talks 'Unternships,' Creative Recruitment
The author/agency leader discusses his latest project.
Today in Creative Self-Promotion news, last Fall Golin launched a program called “The Unternship” which promised to take an unusual approach to the talent search by offering applicants “Professional Experience Anywhere but in the Office” — or a three-month paid internship doing whatever their hearts desire.
From the release:
“Imagine a post-grad internship that goes beyond the office cubicle and provides unforgettable experiences the way you want to do it.”
This week, Golin announced the winner of the competition; we spoke to CEO Fred Cook to learn more.
First, here’s the video announcement:
What did Golin want to accomplish with the “Unternship Project?”
It’s an idea that our Dallas office came up with based on a book [Improvise: Unconventional Career Advice from an Unlikely CEO] that I published last year…a little idea that turned into something powerful.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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