Godin Amazon Venture Releases Emerson’s Self-Reliance Using Ad Sponsorship

The Domino Project, Seth Godin and Amazon’s joint venture, has published a new version of Ralph Waldo Emerson’s Self-Reliance available today, what would have been Emerson’s 208th Birthday. And they are using an ad partner to help promote it.

The eBook is free for today and tomorrow thanks to an advertising sponsorship from Ibex Outdoor Clothing (It will cost $7.99 beginning on Friday).

The Vermont-based clothier has put up the money to give away these free eBooks, an example of how the The Domino Project is looking for new models to monetize its content.

The Domino Project and Ibex are also offering a $15,000 gift card Sweepstakes. From now until11:59 pm EST tomorrow, 300 people who tweet the hashtag #ibexwear will receive a $50 gift card to the Ibex store. (Winners will be selected at random and contacted directly).