“Value” became a keyword during these tough economic times, but it’s always been important to the folks behind Smart Luxury Travel. The magazine was rebranded late last year from Sherman’s Travel to drive home its mission.
“The magazine’s goal is to provide smart, usable advice to sophisticated travelers who appreciate value,” Darren Frei, editorial director for both Smart Luxury Travel and ShermansTravel.com told mediabistro for the latest “How to Pitch for PR” feature story.
The magazine focuses on the ins and outs of four- and five-star travel destinations. How to pitch those stories? Meet the editorial staff or otherwise set up some interesting face-time.
For more info about to pitch — and what not to pitch — Smart Luxury Travel, click here. [sub req’d]