General Motors and Orange Partner With Klout
Brands look to harness social influencers
General Motors Canada and Orange, the French telecom giant, have partnered with Klout as the brands look to increase social media chatter around their respective products.
GM has signed a one-year exclusive deal with Klout, the latter company told Adweek, that will offer Canadian social media influencers test drives of Cadillac, Buick and GMC vehicles. The development follows a recent Klout-based push in the U.S. for the automaker's Chevy Volt.
And Klout, a social influence firm, announced via a blog post today its deal with the socially-minded Orange.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in