Geeks Rejoice: Facebook Adds Microformats To Events

Most Facebook users might not notice this, but programmers should: The company has begun implementing hCalendar and hCard microformats to event listings.

In news that will probably go unnoticed by most Facebook users: the company has begun implementing hCalendar and hCard microformats to event listings. Now you’ll be able to more easily copy the events to your calendar and when searching Google, Facebook events can now appear with rich snippets. Everyone rejoice!

While the modification may not actually be noticed by users, Marshall Kirkpatrick effectively articulates the theoretical implications if executed properly by Facebook:

If Facebook were to take one more step and allow websites other than the big three search engines to index its events listings, then that could tip the scales and move everyone in the industry to understand places around the world in the same simple terms.

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