Here’s an interesting social and mobile cross-platform marketing campaign for an app, if we’ve ever seen one.
Gameloft is using Facebook votes and Twitter retweets to drive the price of its iOS RPG Dungeon Hunter II to as low as $0.99. The more people vote, the lower the price will go and fans who submit a video to YouTube will have their vote counted 10 times. The app has been a relatively pricey $6.99 since its launch in December.
Since launching the campaign, it appears that Gameloft has added roughly 8,500 Facebook fans and a little over 5,000 votes have been cast, bringing the price down to $4.99.
It’s not the first time this established mobile developer has used Facebook to price its portfolio. For Valentine’s Day, the company asked fans to decide on a title to put for sale. They voted for N.O.V.A. 2 — Near Orbit Vanguard Alliance that went for $0.99.