With over 670,000 Daily Active Users, Scrabulous has become a case study for Facebook application and social game developers around the world. Despite increasing constraints on communication channels inside Facebook, Scrabulous’ user base has slowly risen around the world for the past 9 months. And, surprisingly, without much methodical analytics – the game’s improvements have almost all been driven by user feedback.
The creators of Scrabulous, brothers Jayant and Rajat Agarwalla of Kolkata, India, have faced some legal questions from Hasbro and Mattel – but that’s the subject of another article. Jayant spoke with Inside Facebook about how they’ve been able to built Facebook’s most popular game.