Today Zynga’s biggest brand campaign has gone live and for a limited time FarmVille players can access a Lady Gaga-branded farm and virtual goods, plus score songs before they become available elsewhere.
GagaVille (pictured above) is filled with all sorts of goodies to satisfy FarmVille’s little monsters. The overall theme appears to be a special type of crystal that is sprouting up on user’s farms.
While you can access a certain number of crystals for free, most users will be forced to pay to access special virtual goods which include a a “Fame Sheep,” “Crystal Sheep,” “Purple Ponytail” (which looks like a my little pony), and “Sparkly Glasses.”
According to the Zynga Gagaville promotion, users will also be able to gain access to virtual gifts by listening to Clear Channel radio stations starting Thursday. I attempted to unlock the new Gaga songs via the game, however it appears as though the special Crystal Flowerbed’s take a really long time to grow.
My guess is that I can come back tonight and the crystals should have grown. Probably the most entertaining aspect of GagaVille for non-FarmVille users is the video that Zynga launched as part of the GagaVille campaign.
I’ve embedded the video below, but it essentially shows how Gaga came through a small farm town and sprinkled “love, acceptance, and freedom” on the farms’ crops.
Check out the video below and enter GagaVille.