Still wondering which social media management tool is right for your team, your budget and your needs?
G2 Crowd recently announced their rankings of the best social media management software platforms, based off more than 1,000 reviews. Hootsuite, Sprout Social, Social Studio and TweetDeck were honored as leaders
G2 Crowd described the findings in an email:
Across the board, users were generally satisfied with their social media management products. The Social Media Management software category garnered high ratings overall, with all satisfaction categories averaging above the 85th percentile. Of note, social sharing received an average rating of 88 percent across all products in the report – the highest of all feature ratings.
Additional key findings revealed that basic functionality has been optimized, including social sharing, social campaigns and social engagement, with users rating these features highly across the board. Despite this, social media management research showed that users are highly unsatisfied with social advertising features, with an overall satisfaction rating of 67 percent. Social media management research also revealed the lack of comprehensive social network integration with notable platforms including Google+, Instagram and Pinterest, as a common complaint among users.
Here’s a look at the grid: