FOX Sports Courts Brazilian Dads with Lullabies

This campaign may lull you to sleep.

Fox Sports wants to get more Brazilian dads to check out its futbol coverage — but how can they watch the latest matches when their toddlers need to sleep?

This new campaign has the answer (maybe): late-night games set to lullaby music.

Will it work? We don’t know. The ambient crowd noise and endless back-and-forth of most soccer matches is already boring enough to put us to sleep.

But it’s definitely cute.