Seven months after he announced he would be leaving Time Warner, veteran PR executive Ed Adler said today that he has joined consulting firm MediaLink LLC as Senior Partner. “MediaLink was one of the first advisory firms to recognize the complexity of the changing digital world and by doing so, has earned a great deal of respect by those in our business and within their constituencies,” Adler said in an email to friends and associates today.
It should be noted that this is a different Medialink than PR video vendor recently acquired by the Newsmarket and re-branded Synaptic Digital. Full statement and release from Adler after the jump.
As you are aware, I left Time Warner earlier this year after a long and productive career. Now, after some deliberation, I have decided to embark on an exciting new opportunity. Today, as the attached press release describes, I am joining MediaLink LLC as Senior Partner. MediaLink, with offices in Los Angeles and New York, is a leading advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technologies. My partners, Michael Kassan and Wenda Harris Millard, are two of the most respected and connected people in the media entertainment and tech industries. With them, I will be building a strategic communications practice offering my experience in corporate communications, media relations, crisis management and investor relations to MediaLinkâ€™s stellar roster of clients, as well as developing a business that will attract new clients who can benefit from my skills and experience.
Over the last several months, I have talked with many of you about opportunities and sought your recommendations regarding my career. Thank you for meeting with me and taking the time to share your sage advice. In that period of transition, I have been consulting with Time Warner, HBO and Vibrant Media, while taking on some additional projects. I have also joined the advisory operating network of Compass Partners, a private equity group investing in businesses in the information services industry. I am pleased to be staying in the evolving media industry and joining a firm that has critical expertise in that area. MediaLink was one of the first advisory firms to recognize the complexity of the changing digital world and by doing so, has earned a great deal of respect by those in our business and within their constituencies. At Time Warner some of my most exciting challenges involved working on issues regarding the digital transition of the media and entertainment businesses. I look forward to continuing that trend, working on those issues and others as I join MediaLink.
Starting today, I can be reached at xxxmedialinkllc.com. My phone number is xxxxx. I look forward to hearing from you and discussing ways in which we can do business together.
Edward Adler Named Senior Partner at MediaLink LLC
Veteran Time Warner executive to build strategic communications practice for the media advisory firm
New York and Los Angeles, September 13, 2010 — Edward Adler, former Executive Vice President at Time Warner Inc. is joining MediaLink LLC, as Senior Partner, it was announced today by Michael Kassan, Chairman and CEO of MediaLink and Wenda Harris Millard, President and COO of MediaLink.
Adler will build a strategic communications practice within MediaLink, offering his expertise in corporate communications, media relations, investor relations, crisis management, event management and corporate marketing to MediaLink’s roster of well-known media, entertainment and tech industry clients.
In making the announcement, Kassan said, “We are very excited to partner with one of the top names in the media, entertainment and digital industries. Ed is one of the industry’s most respected corporate communications executives, having advised three CEOs and the diverse businesses of Time Warner while navigating some of the most challenging issues a public company can face. It’s a big win for us and adds a critical area of expertise for our clients.”
“Strategic communications is an increasingly critical practice area for marketers, particularly in social networks and other emerging earned-media channels,” added Millard. “Ed’s hands-on experience in helping Time Warner navigate these and other challenges in the digital ecosystem makes him a perfect fit for us as we help clients succeed and prosper in the changing world of media, entertainment and digital technology.”
“MediaLink was the first advisory firm to recognize and respond to clientsâ€™ need to understand and act on the unique business challenges of todayâ€™s complex digital ecosystem,” Adler said. “That’s exactly the mission I’ve pursued my whole career. Michael has built a firm that is universally respected by top media, entertainment and tech companies and their important constituencies. I’m excited to be a part of it.”
Adler is one of the most respected professionals in the business, having deftly managed a host of issues, crises and opportunities for the media and entertainment company. He worked side by side with the investor relations, public policy and strategic planning areas of Time Warner and supervised communications between the individual operating divisions of Turner, HBO, Time Inc., and Warner Bros. (and now spun-off divisions AOL and Time Warner Cable), advising the company on mergers, acquisitions and management shifts and providing expert solutions to corporate public crises.
In addition, Adler led the company’s branded public events program and was a key player in the launch of new company initiatives, including the well-known TV Everywhere concept. He was also a pioneer in activating opportunities to support Time Warner’s corporate positions and brands in emerging media such as Facebook and Twitter.
During a decades-long career at Time Warner Inc. and its divisions, Adler was a reporter for Time magazine, a programming executive for Home Box Office and news editor for Timeâ€™s magazine development area before becoming a corporate communications executive. He served in several high-profile communications positions for the company before being named Executive Vice President, Corporate Communications for Time Warner Inc. in 2004.
MediaLink LLC, a Los Angeles and New York City-based advisory firm, provides critical counsel and strategic direction to the media, advertising, entertainment and technology industries and to companies and institutional investors that interact with those sectors. MediaLink is a partner to its clients in the implementation of strategy assuring that deliverables meet promises and expectations, including measurable results that increase brand and shareholder value. Its client roster includes global brands such as Microsoft, AT&T, Unilever, News Corp., Comcast, The Walt Disney Company, Viacom, Bain & Co., GSO Capital (Blackstone), Cerberus Capital Management, General Atlantic, Fremantle, General Motors, Sony, General Electric, Paramount Studios, Hearst, NBC, GlaxoSmithKline (GSK) and CBS.
For more information, visit www.MediaLinkLLC.com.