Car maker Ford has built a new iPad app that is designed to help its car dealers show off car features to customers in showrooms. The Showcase app gives Ford sales associates access to information on cars such as inventory and details about each product.
It includes videos of cars, as well as demos of various Ford features such as the Blind Spot Information System and Ford’s active parking assistant. Follow this link to see a video of a Ford dealer using the iPad app.
Michelle Moody, Cross Vehicle Marketing manager for Ford, explained the idea in this statement, “Waiting for the sales consultant to check the inventory or wandering the aisles of a car lot in search of just the right combination of colors and options can be a tedious and time-consuming process. If the weather is bad or the sun has gone down early in the winter months, venturing outside is even less appealing.”