This week everyone’s been talking about Football Cops—the latest hoax from DirecTV. A trailer for new cop drama starring footballers Payton and Eli Manning hit YouTube earlier this week and has already racked up a whopping quarter of a million views. The series puts a new spin on law enforcement, introducing a new kind of cop that fights with footballs instead of guns—Football Cops—and everyone is wishing that this show was the real deal. After all, the trailer is pretty freakin’ cool, right?
The Football Cops trailer made its way onto the DirecTV YouTube channel on Tuesday with the description, “A sneak peek at Football Cops, the new cop drama starring Peyton and Eli Manning premiering this fall, only on DIRECTV.” Viewers were directed to FootballCops.com for more information, a series page on the DirecTV website that looks totally genuine, with info about the characters, episode summaries and more. The only clue that this thing isn’t real (aside from the ridiculous nature of the content) is the small text at the very bottom of the page that reads, “The events depicted in this website are fictitious. Any similarity to any person living or dead is merely coincidental.”
This isn’t the first marketing stunt of this nature that DirecTV has run. In their last viral stunt they featured a mini giraffe walking on a treadmill in one of their commercials and simultaneously launched a website where people could purchase Petite Lap Giraffes.
Because of the fact that the Football Cops trailer just launched this week and they’ve got an entire website dedicated to it, with wallpaper downloads and more and a shop that is apparently “coming soon,” I’m hoping that this trailer is not the last we’ll hear of the Mannings on DirecTV. Even though it isn’t a real television series, I’m keeping my fingers crossed for some more great content as part of this campaign. I mean, how awesome was that when they threw the football into that guy’s chest!? Can’t we get some more of that?
Let us know what you think. If Football Cops was a real show, would you watch?
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.