Flurry Launches New Ads to Bring Users Back to Apps They've Already Downloaded
Flurry, the San Francisco-based analytics and monetization company, is launching a new advertising service that is designed to bring users back to apps they’ve already downloaded. The company said after tracking retention through 110,000 apps across its network, it found that the critical problem for developers isn’t discovery, but rather re-engaging users from an existing installed base.
If you look at the chart above, an app might retain just under 40 percent of their users after the first month.
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