Flurry Adds Hourly, Time of Day & Cohort Metrics to Analytics
Flurry, one of the best-known analytics providers for mobile apps, just released an update that lets developers see their usage by the hour and by the time of day.
It’s also adding what it calls lifecycle metrics. That lets developers track different cohorts of consumers who started using their apps at different times — maybe between big updates or feature releases. It’s a way to tell if tweaks or updates improved retention. Another rival, Apsalar, offers this in their analytics product.
Flurry
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in