Flipboard is adding advertising

Flipboard, maker of the iPad reading app, announced late last night that it would soon introduce its first adverts.

Condé Nast and Flipboard have signed a deal to bring The New Yorker, Wired and Bon Appétit to the Flipboard app, with all content completely free to the reader. They’ve already signed American Express as the main advertiser of The New Yorker, with its campaign starting today. Lexus will follow suit in October with ads in Bon Appétit, The New Yorker and Wired.

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