FleishmanHillard Mocks Business Jargon in New Campaign

The firm created this work for client Avaya.

In yet another sign that PR firms are competing directly with digital ad agencies, here’s some Friday afternoon content created by FleishmanHillard for client Avaya, provider of “multi-channel business communication solutions.”

The video, created in collaboration with YouTube duo Tripp and Tyler of “Don’t Be That Guy Films,” makes light of the client’s bread and butter: generic office speak!

This was funny, but we feel like they missed a few words, and we’re pretty sure our friends at SHIFT Communications would agree. For example, did you hear anyone say “innovate,” “ideation,” “value proposition” or “Big Data?”

We suppose one could argue that this work relies a bit too heavily on the “Shit ___ Say” format, but it’s Friday and we’re feeling forgiving.